This project centered on developing packaging that celebrates material innovation while staying aligned with both EcoEnclose and Sway’s brand identities. The seaweed-based poly mailers and poly bags feature a translucent, glossy texture unique to this renewable resin. The copy “This bag makes waves” was created to be bold, playful, and mission-driven; designed to spark curiosity and make the sustainable story feel simple and approachable. Visually, the layout keeps sustainability front and center while honoring the bag's natural beauty and premium finish.

This design was recognized on the cover of TIME Magazine as part of their Best Inventions of 2025 issue.