A two-part digital campaign designed to introduce Flexi-Hex®, EcoEnclose’s newest protective packaging option. The series began with a webinar promotion focused on plastic-free packaging and circular design. Clean layouts, bold typography, and platform-specific formatting (Instagram, LinkedIn) helped drive engagement and registrations.

Following the educational push, a complementary ad series highlighted free sample access. These designs emphasized conversion, using approachable product photography, soft curves, and an earth-toned palette that reflected the sustainable nature of the offering. Visual consistency tied the two parts together while allowing each to serve a distinct purpose—education and action.

The campaign showcases consistent brand storytelling across touchpoints, with thoughtful visual design and a clear strategic arc.