This campaign was designed to highlight Sway’s innovative seaweed-based packaging and their partnership with EcoEnclose. The visual direction leans into organic imagery and oceanic tones to echo the natural origin of the materials. Photography featuring real seaweed helps immediately connect viewers to the story behind the product.

The design is calm but confident, using soft gradients and open composition to reflect the sustainability and circularity of the solution. Clean typography and clear hierarchy keep the focus on the message, making complex material innovation feel approachable and inspiring.

Every element was created to support the shared values of both brands, spark interest in the webinar, and position seaweed as a future-forward packaging material worth paying attention to.