This campaign was designed to support a webinar showcasing Ridwell’s nationwide take-back program and partnership with EcoEnclose. Visually, the creative leans into Ridwell’s bold, friendly color palette to create instant brand recognition and bring energy to a topic that can feel dense or technical. The bright orange background and playful typography were used to contrast the seriousness of the subject, making it more approachable and engaging. Both static and motion assets were created to educate, simplify, and inspire — helping brands see the value of circularity through clear messaging and elevated, on-brand visuals.