Created for EcoEnclose’s collaboration with Living Ink, this ad campaign promoted a webinar spotlighting Algae Ink™, a regenerative alternative to traditional petroleum-based inks. The bold, fluid visuals were designed to mirror the richness and depth of algae-based pigments, drawing the viewer into the story of innovation and sustainability. Animated and static formats were developed to meet a variety of engagement goals: video for narrative flow, and static for clear, punchy callouts. Every design choice, from contrast-heavy type to ink-like textures, was made to reflect the product’s disruptive nature and to spark interest among design-forward, sustainability-minded brands.