This campaign was built to reflect the softness and innovation behind Vela’s paper-based packaging. I leaned into a clean, airy palette and calming composition to mirror the lightweight, non-plastic nature of the product. The soft gradients, rounded typography, and minimal visuals were intentional, helping the campaign feel fresh, elevated, and clear. By letting the product be the visual hero and keeping the layout simple, the ads brought quiet confidence to a big shift in packaging sustainability.